We sponsor a lot of influencers on YouTube. That seems to be a big chunk of building awareness for your company.įrank: Yes. People who save us money are the logistics manager (who brings everything in from China), our operations person, three people on the wholesale team, and a five-person customer service team.īandholz: Let’s discuss your influencer program. The people who sell wallets are the marketing team, including our influencer program, which I’m involved with. We have two broad internal departments: people who sell wallets and people who save us money. Public commerce companies are nowhere near that. Are you stressed to the gills?įrank: That’s the number we care about, the revenue per person. We have roughly 20 employees.īandholz: That’s $2 million an employee. Our company is entirely bootstrapped - no debt, no investors. He’s now our semi-retired chief financial officer. Paul was a special ed teacher for 35 years, and they just had a cool design. They put it on Kickstarter with no training or background. Our CEO, Daniel, and his dad, Paul, started it. We’re not slowing down.īandholz: How do you grow a $50 million brand?įrank: It takes luck. We’re still growing at 50 percent year over year. Prices range from $75 for an aluminum wallet to $175, which is our Damascus design.īandholz: I’m doing the math - $75 times 2 million is $150 million since inception.įrank: Yes. It’s the size of a credit card with two metal plates on the outside made from premium materials - such as carbon fiber and titanium - with cool designs.
But the main item is the Ridge Wallet.īandholz: It’s a minimalist wallet with RFID protection.įrank: It’s the smallest a wallet can get.
Since then, we’ve sold probably 2 million wallets, and we launched bags, knives, and phone cases. Sean Frank: We have one main product, the Ridge Wallet.
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